QUESTIONS CONCERNING YOUR ARTWORK
PDF and JPG
Attention: If you save your PDF directly from a graphic program, please make sure to use PDF/ X-standard (PDF/X3 or PDF/X1a). We recommend picking the additional setting “compatibility 1.3” when saving your artwork files. This will prevent problems with layers or transparencies that may arise during further work on your files in our workflow. and PDF 1.3 compatibility.
Please remember that your print data always has a bleed of 3 mm on each side to avoid white areas on your printed product. This means that background images and graphics should always be created 3 mm more than the actual format. Print data in open format is accordingly 6mm wider and higher than the actual format. For example, for A4 the size including bleed is 303 x 216 mm.
If this is not the case, there may be minimal deviations that lead to white margins due to machine-dependent interface tolerances.
Equally important design elements and fonts should be placed at least 3 mm from the final format (without bleed), and frames should not be used as boundary in the layout.
For more information, please see our artwork instructions
These sound like technical (even painful) terms, but they’re actually quite simple:
This is the portion of your design that will be trimmed off when the card is cut to the final size. Its purpose is to make sure your design or image reaches right to the very edge of the cards, leaving no unsightly white edges.
If you’re designing cards before you upload, you’ll need to make your artwork ‘Full Bleed’ size to account for this. You’ll find a list of ‘Full Bleed’ recommended sizes here, or we have a range of templates available for every product.
This is the final size of your cards, after the ‘bleed’ has been cut off.
This is an area inside the ‘Trim’. Being smaller than your final card, the safe area is kept well away from blades and cutting machines, and so this is where you should place your most important information or sections of your design. Anything outside of this area runs a risk of being cut off!
All sounding too complicated? We’ve put together a dedicated FAQ, which explains the ‘bleed’, ‘trim’ and ‘safe area’ more clearly. It also shows common mistakes and how to avoid them.
- Artwork to be supplied in PDF Print Ready format or JPG
- Colour Format: CMYK. RGB will automatically be converted to CMYK and will affect colour
- No RGB or spot colours, we automatically convert these to CMYK & therefore the colour may change. We will not be responsible for any colour change in this instance.
- Borders (not advised) will not be guaranteed to be even all round due to the cutting process.
- Convert all lenses, fills, embedded objects, clip art, drop shadows, etc to CMYK Bitmaps.
- Layered artwork should be flatted.
- All artwork must have 3mm – 5mm bleed all round (extends beyond the trim edge of your printed piece) Make use of our templates to be found here.
- Business Card Bleed = 2mm all round
- Flyers, Leaflets and Brochures Bleed = 3mm all round
- Important Text / Logos or essential information must not be closer than 2mm to 3mm to the edge (inside artwork)
- Business Card Safe Area = 2mm inside all round
- Flyers, Leaflets and Brochures Safe Area = 3mm inside all round
- Avoid using text that is smaller than 7 points that are made up of more than process colour.
- All Jpeg files to be at least 300 to 400dpi to avoid image blurring
- 5% variability in colour must be anticipated if not a pantone colour
- Digital & Litho colours may vary by 5%
- All artwork to be supplied print ready.
- Registration may not always be 100%
- Ensure enough bleed & that no essential information is 2/3mm away from the edge